Parag is going to be sending me a sample shirt in the next few weeks so that I can do an in-person review, but these Kickstarter campaigns don't wait around, so I'm throwing a introduction your way now. Before even having a shirt in hand, there's a lot to love about Hucklebury:
- All of their products are 100% Made-In-America. For me, this is a huge deal. Not only does this almost always mean higher quality standards, but in today's day and age the availability of 'ethical' businesses and brands, there isn't really an excuse for failing to be an 'ethical' shopper.
- Similar to brands like Frank and Oak, Everlane, Gustin and Warby Parker, Hucklebury has adopted a top-to-bottom business model that cuts out all of the middlemen traditionally associated with apparel retail. If you ask me, this business model is the future of the fashion world. With the Internet at your fingertips the need for brick-and-mortar stores has become largely irrelevant, and by avoiding all of those in-between steps, Hucklebury is able to offer their high quality (made-in-America) goods at a helluva good price. They explain it best themselves via the following infographic:
- And that's the real kicker. Hucklebury is all about cutting the cost to the consumer without cutting the quality of their goods. Their shirts are made from the finest Egyptian cotton, which usually is only available at price points that make the every-day man cringe. Not here. Only $78 gets you a shirt that promises to be as soft and comfortable as the sheets at the Ritz. It's practices like this that make the recent revival of men's style possible by making these high-quality, stylish clothes available to guys who aren't driving around in a Benz (yep, name-dropping like Hov).
- Lastly, some Kickstarter campaigns seem like a thrown-together-at-the-last-minute whim of their creators, but Parag (co-founder of Hucklebury) has grown up in the biz, and I think it's safe to say this isn't just a passing interest or a brand that's going to fall off your radar anytime soon.
- Icing on the cake: The shirts are darn stylish, with a wide variety of ginghams (my favorite) and stripes in your choice of spread or button-down collars.
Great fall colors!